Best SEO Techniques For Blogger : The Ultimate Guide ~ PC Tricks Guru

SEO Techniques is the field of interest of so many bloggers and web designers because if you use proper SEO Techniques in your website, your website will be easily indexed by web crawlers which results top rankings and high visibility of websites in search engines. These days, lots of people are blogging to earn some money and fame but due to bad SEO, they don't get successful. So before thinking of blogging, you must know about SEO and link building to run your blog successfully.
Well, in this tutorial I'll cover some best SEO Techniques for blogger blogs. So read this tutorial carefully:

Step 1: Using Meta Tags

Meta description and meta keywords tags are very important for a webpage to be crawled by search engine crawlers. Search engine crawlers check these tags and index your blog according to the description and keywords you have added in meta tags. Let's see how to add meta tags in your blog:
1. Login to your blogger account.
2. From dashboard, click Template > Edit HTML.

3. Now search for <head> in your template code and after <head>, paste the following code:

<!– meta tag optimization by www.pctricksguru.com –>
<meta content='Your Blog Description' name='description'/>
<meta content='Keyword1,Keyword2,Keyword3,and so on...' name='keywords'/>
<meta content='Author Name' name='Author'/>
<meta content='all' name='robots'/>
<meta content='index, follow' name='robots'/>
<meta content='Language Name' name='language'/>
<meta content='Country Name' name='country'/>
<meta content='blogger' name='generator'/>
<!– meta tag optimization by www.pctricksguru.com –>

Change the red colored text with your required text and save your template.

Step 2: Show Post Title Before Blog Title In Search Result

While searching on google, you might have seen that for some sites, the post title appears before the site title in search results. This is a good SEO practice and you must also use this optimization trick. Follow the steps below:
1. Login to blogger.
2. Go to Dashboard > Edit HTML.
3. Now find this line in the code <title><data:blog.pageTitle/></title> and replace it with the following code:

<b:if cond='data:blog.pageType == "item"'>
<title><data:blog.pageName/> – <data:blog.title/></title>
<b:else/><title><data:blog.pageTitle/></title>
</b:if>

4. Now save your template.

Step 3: Blogger Comment Optimization

Optimized comments also play an important role in SEO and if you don't use comment optimization, your blog may be hit by Google Panda and Penguin penalties. So follow the steps below for blogger comment optimization:
1. Login to blogger.
2. Navigate to Dashboard > Edit HTML
3. Find the code expr:href='data:post.createLinkUrl' and replace it with the following code:

rel='external nofollow' expr:href='data:post.createLinkUrl'

4. Now save your template.

Step 4: Optimize Blogger Labels

Optimizing blogger labels will cause fast and proper indexing of your blog posts under suitable niche in search engines. So you must optimize your blogger labels also. Follow the steps:
1. Login to blogger.
2. Navigate Dashboard > Edit HTML.
3. Now find the line <a expr:href='data:label.url' and replace it with the following code:

<a expr:href='data:label.url' rel='tag'

4. Now save your template.

Step 5: Optimize Blogger Archive

In some cases, Blogger archive works as sitemap also, so it must also be optimized for a better SEO. So, let's see how to optimize blogger archive:
1. Login to blogger.
2. From the Dashboard, click Edit HTML.
3. Now find the line <a class='post-count-link' expr:href='data:i.url'> and replace it with the following code:

<a rel='archives' class='post-count-link' expr:href='data:i.url'>

4. Now save your template.

Step 6: Using H2 Tag For Post Title

Web crawlers look for heading tags, specially h2 and h3 tags are considered to be more eye catching for web crawlers so we will make our post titles heading type 2 to make them more optimized for search engines. Follow the steps below:
1. Login to blogger.
2. Navigate to dashboard > Edit HTML.
3. Now find the code <h3><data:title/></h3> and change it with <h2><data:title/></h2>. If it is already <h2> tagged, then leave that as it is.
4. Now save your template.

Step 7: Adding Robots.txt file

Robots.txt file tells search engines which pages to index and which pages to not. So, for better traffic, we will tell search engines to index all the pages from our site and update them regularly. For this purpose, we will add custom robots.txt file in blogger. Follow the steps below:
1. Login to blogger account.
2. Go to Settings > Search Preferences
3. Now click EDIT after the Custom Robots.txt

4. Now enable custom robots.txt content and paste the following code in the textarea:

User-agent: Mediapartners-Google
Disallow:
User-agent: *
Disallow: /search
Allow: /
Sitemap: http://www.yourdomain.com/feeds/posts/default?orderby=UPDATED

5. Now, replace http://www.yourdomain.com with your own blog domain and click Save Changes button.

I hope this tutorial will help you to optimize your blog and make it more visible in search engines. Keep visiting for more tips and tricks.

Thursday 20 February 2014